This privacy policy explains how EDA Solutions Limited collects, uses and protects personal data through its website and business activities.
We use CRM, marketing automation and web technologies to manage enquiries, marketing engagement and customer relationships. This includes Salesforce, Salesforce Marketing Cloud Account Engagement (Pardot), WordPress and Mailgun.
We also use Google Analytics to understand how visitors use our website.
Where required, we rely on consent for cookies and marketing communications, and on legitimate interest for business-to-business engagement.
Company
EDA Solutions Limited
Registered Office: Unit A5 Segensworth Business Centre,Segensworth Road, Farnham, PO15 5RQ, UK
Registered Number 04247879
EDA Solutions Limited is a provider of electronic design automation (EDA) solutions and services.
We are the data controller responsible for your personal data.
2. What data we collect
We may collect and process the following categories of personal data:
Information you provide
- Name, company, job title
- Email address and phone number
- Information submitted via contact forms or event registrations
Automatically collected data
- IP address
- Browser type and device information
- Pages visited and time spent on site
- Referral source
Marketing and engagement data
- Email opens and clicks
- Website interactions following form submission
- Content downloads and event participation
3. How we collect data
We collect data through:
- Website forms hosted on WordPress
- Marketing forms and landing pages powered by Salesforce Marketing Cloud Account Engagement
- Email interactions delivered via Mailgun
- Cookies and tracking technologies on our website
4. How we use your data
We use your personal data to:
- Deliver marketing communications where permitted
- Manage customer and prospect relationships
- Improve our website and services
- Analyse engagement with our content
- Support sales and business development activities
5. Marketing automation and profiling
We use Salesforce Marketing Cloud Account Engagement (Pardot) to manage marketing and sales engagement.
This platform enables us to:
- Track website activity using cookies and tracking scripts
- Identify returning visitors
- Associate browsing behaviour with known contacts following form submission
- Score and segment contacts based on engagement
- Deliver targeted communications
This processing may involve profiling to better understand your interests in our services.
6. Cookies and tracking technologies
We use cookies and similar technologies to operate and improve our website.
Types of cookies used
- Necessary cookies
Required for basic website functionality - Analytics cookies (Google Analytics)
Used to understand how visitors interact with our website - Marketing automation cookies
Set by Salesforce Marketing Cloud Account Engagement to track visitor behaviour and engagement
Google Analytics
Our website uses Google Analytics to collect statistical information about how visitors use our site.
When you visit our website, a Google Analytics cookie may be placed on your device. This allows us to analyse information such as:
- Pages visited
- Time spent on pages
- Navigation paths
- Areas of interest
This information is used to improve the performance and usability of our website.
Google Analytics may process information such as IP address and device identifiers. We have configured Google Analytics to support privacy by, where possible, using features such as IP anonymisation.
Additional cookie information
Cookies used on our website may collect:
- Pages visited
- Time spent on site
- Referral sources
- Interactions with content
Where you submit a form, this data may be linked to your identity.
Non-essential cookies, including Google Analytics and marketing cookies, are only used where you have provided consent.
For full details, including specific cookies used, please see our Cookie Policy. https://www.eda-solutions.com/cookie-policy/
7. Legal basis for processing
We process personal data under the following legal bases:
- Consent
For non-essential cookies and email marketing subscriptions - Legitimate interest
For business-to-business marketing, sales engagement and service improvement - Contractual necessity
Where processing is required to fulfil a request or agreement
You may withdraw consent at any time.
8. Sharing your data
We share data with trusted service providers who act as data processors, including:
- Salesforce (CRM and marketing automation)
- WordPress hosting and website infrastructure providers
- Mailgun (email delivery services)
These providers process data on our behalf under contractual agreements and appropriate safeguards.
We do not sell your personal data.
9. International data transfers
Some of our service providers may process personal data outside the United Kingdom or European Economic Area.
Where this occurs, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses
- Equivalent legal mechanisms
10. Data retention
We retain personal data only for as long as necessary:
- Marketing contacts: retained while engagement is active or until opt-out
- Customer data: retained for the duration of the relationship and legal obligations
- Analytics data: retained in aggregated or anonymised form where possible
We regularly review and delete outdated or inactive data.
11. Your rights
Under UK data protection law, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing based on legitimate interests
- Withdraw consent at any time
- Request data portability
To exercise these rights, please contact us.
12. Data security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss or misuse.
13. Updates to this policy
We may update this privacy policy from time to time. Changes will be published on this page.
14. Contact
For any questions about this Privacy Policy or how your data is handled, please contact: privacy@eda-solutions.com