This cookie policy explains how EDA Solutions Limited uses cookies and similar technologies on its website.
We use cookies to ensure the website functions correctly, to analyse usage and to support marketing and sales engagement through Salesforce Marketing Cloud Account Engagement (Pardot).
Non-essential cookies are only used where you have provided consent.
1. What are cookies
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device and store information about your preferences or actions.
2. How we use cookies
We use cookies to:
- Enable core website functionality
- Understand how visitors use our website
- Track engagement with content and marketing activity
- Support lead generation and sales processes
3. Cookie categories
Necessary cookies
These cookies are required for the operation of the website and cannot be switched off.
Typical uses:
- Page navigation
- Security
- Form submission handling
Analytics cookies
These cookies help us understand how visitors interact with our website.
Typical uses:
- Page views and session tracking
- Traffic sources
- Site performance analysis
These cookies do not directly identify individuals.
Marketing automation cookies
These cookies are set by Salesforce Marketing Cloud Account Engagement (Pardot) and are used to track visitor behaviour and engagement with our website and content.
These cookies may identify returning visitors and, following form submission, associate browsing activity with identifiable individuals.
5. Google Analytics cookies
We use Google Analytics to collect information about how visitors use our website and to improve its performance and usability.
Google Analytics uses cookies to gather statistical data about website usage. These cookies may collect information such as pages visited, time spent on the site and how users navigate through the site.
The following cookies are typically set by Google Analytics:
_ga
- Purpose: Distinguishes users
- Type: Persistent cookie
- Duration: 2 years
- Details:
Used to assign a unique identifier to each visitor for statistical analysis.
ga<container-id>
- Purpose: Maintains session state
- Type: Persistent cookie
- Duration: 2 years
- Details:
Used to persist session data for Google Analytics.
_gid (may be present depending on configuration)
- Purpose: Distinguishes users
- Type: Persistent cookie
- Duration: 24 hours
- Details:
Used to group user behaviour within a shorter time frame.
_gat (may be present depending on configuration)
- Purpose: Throttles request rate
- Type: Session cookie
- Duration: 1 minute
- Details:
Used to limit the collection of data on high traffic sites.
Additional information
Google Analytics may process information such as IP address and device identifiers. We configure Google Analytics, where possible, to support privacy, including the use of IP anonymisation.
4. Salesforce MCAE (Pardot) cookies
The following cookies are commonly used by Salesforce Marketing Cloud Account Engagement:
visitor_id<account_id>
- Purpose: Identifies a unique visitor
- Type: Persistent cookie
- Duration: Typically up to 10 years
- Details:
Assigns a unique identifier to track visitor activity across sessions.
After a form submission, this identifier may be linked to a known contact.
pi_opt_in
- Purpose: Stores cookie consent preference
- Type: Persistent cookie
- Duration: Typically up to 10 years
- Details:
Records whether a visitor has opted into tracking. Used to control whether tracking cookies are deployed.
lpv<account_id>
- Purpose: Tracks landing page views
- Type: Session cookie
- Duration: Session
- Details:
Used to prevent duplicate tracking of page views during a session.
pardot
- Purpose: Session tracking
- Type: Session cookie
- Duration: Session
- Details:
Indicates an active session and supports visitor tracking functionality.
5. What MCAE tracking does
When enabled, MCAE tracking may:
- Record pages visited and time spent on site
- Track downloads and content engagement
- Identify returning visitors
- Associate activity with a contact after form submission
- Support lead scoring and segmentation
This may constitute profiling under data protection law.
6. Consent and control
Non-essential cookies, including analytics and marketing cookies, are only set if you provide consent via our cookie banner.
You can:
- Accept or reject non-essential cookies
- Change your preferences at any time
- Manage cookies through your browser settings
7. Managing cookies in your browser
Most browsers allow you to:
- View cookies stored on your device
- Delete cookies
- Block cookies entirely or by category
Please note that disabling certain cookies may impact website functionality.
8. Third-party cookies
Some cookies are set by third-party services we use, including:
- Salesforce (marketing automation and CRM)
- WordPress hosting and plugins
- Mailgun (email delivery and engagement tracking, where applicable)
These providers may process data in accordance with their own privacy policies.
9. Updates to this policy
We may update this Cookie Policy from time to time to reflect changes in technology or regulation.
10. Contact
For any questions about this Cookie Policy or our use of cookies, please contact: