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03 Oct 2013

Tanner EDA Continues Worldwide Expansion: India

ICON Design Automation to provide sales and support for full-flow analog mixed-signal IC design tool suite

MONROVIA, California – October 3, 2013 – Tanner EDA, the catalyst for innovation for the design, layout and verification of analog and mixed-signal integrated circuits (ICs), has appointed ICON Design Automation Pvt. Ltd., of Bangalore, India, to provide sales and support for all Tanner EDA products in India. Under the distribution agreement, ICON will provide sales and support to help Tanner EDA meet the growing demand in the region for the company's full-flow analog and mixed-signal (A/MS) IC design suite as well as related specialty design tools and services.

Tanner EDA's HiPer Silicon offers designers a complete A/MS design flow from digital (HDL) and analog (Spice, Verilog-A) electrical design and simulation through synthesis to physical layout and verification. The integrated tool suite, available on both Windows and Linux platforms, shares a common architecture and common user interface that is consistent across all tools, resulting in a comprehensive, unified software solution.

The company's HiPer Simulation AMS solution is a complete mixed-signal IC design front-end.  HiPer Simulation AMS includes schematic capture (S-Edit), analog simulation (T-Spice), digital simulation (Aldec Riviera Pro TE), mixed signal simulation (Verilog-AMS co-simulation), and waveform analysis (W-Edit).

"Tanner EDA's solutions not only increase designer productivity, but are also easy to install and use," said Mrs Varalakshmi, CEO of ICON Design Automation, Bangalore. "HiPer Silicon offers analog, mixed-signal, RF, and MEMS IC designers an alternative tool flow for those seeking high productivity with improved price-performance."
"ICON has been very successful in providing effective implementation of sales and marketing strategies for a number of EDA companies in India," said John Zuk, vice president of marketing and business strategy at Tanner EDA. "The strength of their field application engineering team as well as their sales and marketing support will be of great benefit to Tanner EDA in this growing and important market."

ICON joins Synchlogix (Australia and New Zealand) and Beyond Electronics (Israel) as new distributors for Tanner EDA in 2013. See 20131003-TannerExpansionAusNZ.php for additional detail.

About ICON Design Automation

ICON Design Automation is a profitable and private corporation involved with niche high-technology business. Over the last 15+ years, the company has established itself as a premier EDA solutions provider through association with the best-in-class solutions in the domains of embedded, VLSI, high-frequency design, foundry services and packaging. Team ICON are recognized for providing dedicated and effective customer handling and support to a comprehensive and diverse customer base across India.
Through offices in New Delhi, Hyderabad and Bangalore, 100% coverage of Indian design community is ensured, with persistent emphasis on achieving win win win (for customer, principal and ICON). The sales team is ably supported and backed up by dedicated field applications engineers (FAEs) to deliver pre- and post-sales technical support.

About Tanner EDA

Tanner EDA provides a complete line of software solutions that drive innovation for the design, layout and verification of analog and mixed-signal (A/MS) integrated circuits (ICs) and MEMS. Customers are creating breakthrough applications in areas such as power management, displays and imaging, automotive, consumer electronics, life sciences, and RF devices. A low learning curve, high interoperability, and a powerful user interface improve design team productivity and enable a low total cost of ownership (TCO). Capability and performance are matched by low support requirements and high support capability as well as an ecosystem of partners that bring advanced capabilities to A/MS designs.
Founded in 1988, Tanner EDA solutions deliver just the right mixture of features, functionality and usability. The company has shipped over 33,000 licenses of its software to more than 5,000 customers in 67 countries.

HiPer Verify, HiPer Silicon, Tanner Tools, L-Edit, S-Edit and W-Edit are trademarks of Tanner Research, Inc. Any other trademarks or trade names mentioned are the property of their respective owners.